Body Central Launches New Website

Body Central, a subsidiary of Body Shop of America, Inc., introduces its chic new website. BodyC.com offers the latest fashion trends and basic favorites at value prices.

August 25, 2004 -- Body Central is pleased to announce the debut of BodyC.com. Their new website features an array of womens clothing ranging from feminine chic to hip and casual. BodyC.com couples effortless outfit selection with shopping efficiency. The site provides the capability to order an entire outfit with the click of a single button. Our goal in designing our Body Central website was to offer easy navigation, engage the consumer and suggest the best coordinating item with the item theyve selected, said Beth Angelo, VP and General Merchandising Manager. This ensures the best shopping experience guaranteeing that they are always just a click away from the perfect look they need for any occasion. We offer quality sportswear, dresses, outerwear, accessories and shoes that feature name brands and our own creative designs, but our success has been our ability to provide the latest trends at prices young women can afford, said Angelo.

Body Centrals merchandise sells itself. We dont take out full-page ads or over-advertise. The teens, college students, missy and young professionals who buy our merchandise appreciate the brands we offer at prices they can afford, said Angelo. Some of the merchandise mix includes their own trademark Lipstick brand, Bongo, LEI and Jou Jou, just to name a few. Additionally, the BodyC.com website also features a store locator and many photos of their brick-and-mortar stores found throughout the U.S. This allows developers and mall owners the opportunity to preview the Body Central, Body Shop, and Kat Man Du chains.

Body Central is part of Body Shop of America, Inc., which operates stores under the names of Body Central, Body Shop, and Kat Man Du. Body Shop of America, Inc. was founded in 1973 by Jerrold and Ronnie Rosenbaum opening their first store in Jacksonville, Florida. Still privately owned with corporate headquarters in Jacksonville, they currently operate over 154 stores in 19 states across the country with an aggressive annual expansion plan. Almost nationwide, they are located in many major malls.

Body Central launched their website in earlier this summer in preparation for the release of their new catalog to be distributed in early 2005. Check out Body Centrals new fall showcase at www.BodyC.com

For more information visit www.BodyC.com.

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